Hyph
Hyph is an app and social platform for users to engage with or create UGC with studio-quality personalized music. I was brought on prelaunch to assist in on-boarding and managing a marketing agency and establish its brand identity, partnering with the CMO to define product positioning and develop a strategy for user acquisition and retention.
I collaborated with the development team to optimize user experience, translating insights into product development, and collaborated on ongoing research for existing and new product functions.
2023
Creative Strategy
I worked to establish timelines for the design and development of landing pages and communications. I was part of the Functions Team that worked to define Hyph’s product features and oversaw all user testing for its prototypes, while working with the agency to identify user personas and develop the brand voice.
Marketing Strategy
I developed marketing materials and pitched some of the biggest companies on potential partnership opportunities around leveraging user generated music to produce branded UGC at scale.
