Clipmedia
Clipmedia is a video search engine and CMS that fractionalizes long form video into clips to be indexed, shared and monetized. Clipmedia also operates a consumer-facing application called Yarn for searching clips of popular tv and movies.
I worked with CEO and founders to build it’s product offering, define its creative strategy, and bring it to market, pitching some of the world’s largest media companies and video content holders.
2022-2023
Creative Strategy
I executed comprehensive marketing collateral and built out product mockups to showcase the company's technology and capabilities, producing various prototypes, demos and informational videos.
Product Strategy
I led design and development of Clipmedia’s customer-facing Content Management System, working with the company’s founders to define its product offering and feature sets.
The platform offered a video search engine for content holders that allowed for searching, filtering and curating video micro content, as well as a consumer facing white-label video search gallery for showcasing and sharing promotional video clips.
I designed and developed landing pages and media microsites to support business initiatives.
Brand Strategy
I worked with the team to refresh the Yarn brand and reimagine its web and mobile web applications, producing wire frames and exploring UI/UX.
